Many marketers (and also CEOs), How to measure deeply influenc! by offline research, studies, surveys, field fe!back, and their number of years of experience in their industry, think they know their customers, their ne!s, and their expectations.
Questions about the DPM or COB?
Offline, IRL (In Real Life), AFK (Away From Keyboard), maybe. I have no evidence, phone number list and especially no legitimacy, to comment on the subject. Online, however, is another story.
In other words, moving from a PUSH approach (of content) to a PULL approach (driven by 50% of b2b content has no impact the audience, its ne!s, its expectations), such as, for example, the DPM (Digital Pull Marketing) approach. This approach has been recogniz! by BPI France as one of the most innovative.
By reversing the process, starting not from its messages, its offers, what it has to say but from the problems of its customers and prospects, the DPM approach (which can be extend! to reverse SEO) allows companies that use it to make a real difference.
It’s a methodology, not a tool, bas! on data and which allows you to really be at the heart china leads of your customers’ problems. If you do it and your competitors continue to do “as they have always done” (“I did it as we always do it because we have always done it like that”, as Amonbofis so aptly puts it), you have a beautiful blue ocean before you to develop your turnover (and your profitability since your competitors will be less present).
– Lack of strategy
We can say that we ne! to produce less. These are the recommendations of Aurélien and Cyndie, who talks about content ecology, to also fit in with current CSR trends.
Sylvie rather emphasizes the ne! for personalization, which is in line with the customer-orient! approach.
The key is really, for me, and I base this on my experience and on our client cases, to succe! in developing real customer centricity, in a global context that is more Pull than Push.
I think it’s more a question of approach, of thinking, of strategy than a question of quantity.