How to Implement Captive Product Pricing

Pick a Product CombinationTo select two products to combine for this strategy, seek one that demonstrates significant demand and another that has relatively low demand when sold on its own.

Both products should complement chinese overseas british database  each other, and one may even require the other. Think of the relationship between a razor handle and disposable razor cartridges.

The product in high demand will serve as the primary focal point for attracting customers, while the product with lower demand will function as a supplementary offering.

 Pick a Price for the Bundle

Price the bundle in a way that makes it an attractive deal for customers. Make the captive product heavily discounted to make the bundle hard to resist.

How to Implement Captive if we take the razor example, you would What tasks is LPGenerator suitable for offer the handle at a significantly discounted price and include the captive cartridges at a higher value.

 Get Customers to Buy the Captive ProductTo ensure that customers obtain the captive product, you can make the captive product essential to using the core product.

This means that the core product is unavailable for standalone purchase, thereby compelling customers to pay for the captive product in order to obtain the core product.

 Market the Core ProductTo effectively market your products, prioritize promoting the desirable main product. Emphasize its benefits and value. While the captive product is important, it’s crucial to capture customers’ attention with an enticing core product.

Accounting SoftwareWe can imagine a SaaS accounting lob directory software platform specifically designed for small businesses. For example, this accounting platform offers a monthly subscription for $29.99, encompassing all essential features.

It may even be offered at a discount for a 12-month subscription, further enticing users to purchase the base subscription.