How to Create a Website That Will Bring in Clients

A good website is not only a stylish design local marketing email list and the use of modern technologies. The key to converting visitors into customers is a carefully thought-out strategy and elaboration of all stages of its creation. How to Create a Website That Will Bring in Clients.

Why preparatory stages are so important and how to avoid typical mistakes when designing a website, says Artem Elisov, Commercial Director of Kompleto .

Where does website design begin?

Clients who want to create a website create an seo-friendly slug are divided into two types: those who have clearly defined technical specifications (TS), and those who have only general requirements and wishes.

If you do not have this technical specification, then keep in mind that in order to create a quality product, it is necessary to do a lot of preparatory work, which is not visible at first glance.

Proper design includes :

• team coordination;
• marketing brief;
• pre-project study;
• detailed technical specifications (TS);
• creation of prototypes.

Otherwise, even the most beautiful website may not meet the company’s expectations and bring no real benefit.

However, remember that the site should not only look modern, but also solve the company’s problems.

For example, if there is a growing trend turkey data in the market for personalized content or complex product filtering, this should be taken into account, but you should not blindly follow fashion without reference to business logic: it is important to maintain a balance between trends and business objectives.

In our practice, there was a situation when a company, inspired by trends, made a website with animation and 3D elements, but users complained about long loading times.

The client abandoned complex graphic solutions in favor of speed. As a result, traffic increased by 30%, and conversion increased by 15%.

Step 1. Project team coordination

Creating a website is not only the work of the agency, but also the participation of the client. Each project involves several stakeholders, and their interaction is critical for a successful launch.

At the start of work, it is important to determine the following aspects:

• Justification for initiating the project – why do you need a website, what tasks should it solve?
• Objectives and expected results – how will the success of the project be measured?
• Product Description – What exactly will be featured on the website?
• Responsible persons – who on the customer’s side makes decisions, provides feedback and approves the entire site, individual pages, integrations?
• Constraints and risks – what can affect the timing, budget and content of the work?

Without a clear division of roles, the project may drag on.

Let’s imagine that the Customer did not appoint a person responsible for coordinating the page design, which is why its preparation dragged on for two months.

As a result, the project’s deadlines were missed, and the company had to allocate additional budget to make urgent revisions.

It may also be the case that the final work is accepted by a person who was not present at the previous approvals.