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Targeting by Job Title & Industry: Social media platforms allow precise targeting. You can show ads only to specific job roles. Or to people in certain industries. This reaches decision-makers.
- Example: A specialized logistics company targets “Supply Chain Managers” in the “Manufacturing Industry” on LinkedIn.
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- Example: An online consulting firm shares a detailed report. It’s “Sustainable Business Practices in Europe.”
- Engage in Industry Groups: Join relevant groups on LinkedIn or Facebook. Share helpful advice. Answer questions. Don’t just sell. Be helpful first. This builds trust.
- Example: An IT solutions provider joins a “Digital Transformation Leaders” group. They answer questions about data security. akj .