Brand archetypes are patterns of behavior and communication that help create the characteristics of a company. But what exactly is a brand archetype? How can we use it to our business’s advantage?
If you want to know more about what a brand archetype is , what types there are, how to discover your archetype and how to use it to your advantage, follow us until the end of this interesting reading. Let’s go!
What is a brand archetype
After all, what is a brand archetype? As we mention at the beginning of the text, brand archetypes are patterns that shape the way a company behaves and communicates, the way it positions itself and the world.
The brand archetype, therefore, must reflect the company’s job function email database values and the way it sees the world. This helps to humanize the organization, increase the level of connection with the public and generate trust.
In short, it is a set of details that form a true personality for the brand. We, human beings, are mark by intrinsic characteristics that form our personality. The same happens with our brands and companies.
Often, the company even has traits
Directly relat to the personality of its founders, because mistakes of beginning infobusinessmen the way they see the world ends up being reflect in the way the organization operates.
The only problem with the brand archetype is that it is often neglect by many organizations. This is not at all positive for business, as the company struggles to position itself and, consequently, ends How important it is china numbers for up not occupying a prominent place in the minds of consumers, and/or not attracting an audience align with the company’s values or interest in the solutions offer.