In short, we can consider that the Inbound Marketing funnel is the journey that the customer takes from the moment they become aware of your brand until they make the purchase decision and fall in love with the company.
But how does this funnel work?
We’ll explain it below
As we mention, it is bas on content marketing. It works in stages and starts with content that serves as the basis for attraction . Conversion happens next, when the reader becomes a follower and starts following the content publish by the company.
As a result, a lasting relationship is born , in which the individual industry email list stops being just a follower and becomes a potential customer. The next step is mark by the sale , when your customer has been following you for some time and decides to try your product. Finally, the “after-sales” phase, which is mark by delight , should be closely monitor, after all, there is nothing better than a customer recommending you to new people.
Above, we have mention each of the stages of the Inbound Marketing funnel. As you can see, it is a real journey taken by the potential customer, who starts as a mere reader and ends up passing on positive feback about your brand to other people (referral marketing), as long as the post-sale phase (delight) has been carri out correctly, and of course, the product has satisfi the buyer.
Inbound Marketing Funnel Stages
And what are the stages of the Inbound Marketing what happens when you change strategic assumptions too often? How does the Inbound funnel? As mention in the previous topic, there are 5 phases that mark the path to be follow: attraction, conversion, relationship, sale and china numbers delight. Each one is more important than the previous one, as it shows that your customer is really interest in your product and your brand.