First, get your business listings in order!
Our last article talked about all chinese overseas africa database these different business directories that have your name, your address, your phone number, etc., and how important it is for you to control how you appear on these online directories because otherwise someone else will.
What else? Let’s ask Google!
Check out the article, “How to improve your local ranking on Google.”
I want to focus on one key area that is kind of a parlay from the last conversation about making sure that you are listed accurately online. This is kind of part two.
How Google determines local ranking
- Relevance.
- Distance.
- Prominence.
Relevance: this is talking about your Google Business Profile.
- Making sure that you have one.
- Making sure that it’s accurate. That is crucial. That’s step one.
Distance: you can’t really do What is neuromarketing: examples! cases and books much about this, especially if you are a service area business. If you’re e-commerce, or you cover a wide range, it’s a little bit more difficult. It’s not something that’s an obstacle you can’t overcome. But we’ll just say for the intentions of this blog article, we’ll just say you can’t change that.
Prominence: we’re going to focus on prominence because after you have your GBP, this is the one that you can work with.
What does Google say?
Prominence refers to how well known a business is. Some things are more prominent. I’m not going to read everything here, but just landmarks, for example. Prominence is also based on info Google has about a business from across the web like links, articles, and directories. Google review count and review score factor into that.
Let’s focus briefly on lob directory reviews and the online directories or business listings.
This is like part two of the last article, or the last video (Are Your Word-of-Mouth Referrals Going to a Competitor?).
Directories
Make sure your business is found on all those different directories. Again, if you need help, go to Moz, go to SEMrush, go to heeboo.com. There’s a whole bunch of places you can go. Even Google has a free business listings scanner. Look it up and you should find some options. Or contact us.