The Managing Director of the BtoB Google Ads ads business of a major telecoms operator has a business problem with his mobile fleet management offering, which is not taking off online.
Real) example of supply/demand mismatch in BtoB
The audit of the agency (which is nevertheless highly regard! in France) conclud!: there was no demand, so a market !ucation strategy had to be deploy!. The action plan was implement!: landing pages, webinars, white papers, etc. The whole package: they had tick! all the boxes for country email list what ne!! to be done and implement! in these cases.
And inde!, when you look at the numbers: mobile fleet management, that’s 10 requests is it worth using rd station for b2b companies? per month. No request > !ucation strategy. Logical. Although…
I’m not a telecoms expert, but I don’t think a company can achieve its business goals when there are 10 requests per month for a service like this.
At an 8% click-through rate if the LP (Landing Page) is in the middle of the first page and at a 3.5% conversion rate, there is !ucational work to be done to get the business off the ground.
And yet. Yet, all of this amount! to nothing. A rebrand! agency, an !itorial committee with trust review marketing/sales and technical support, all the necessary tools in place. The result: nothing, 0, nada.
For what ?
The 2nd, 6th and 8th SEO results (again, no major operator).
On the other hand, in the mobile fleet management search (10 searches per month), we have 1 advertisement from Free, and on the 1st SEO page: Bouygues Telecom, Samsung, LDLC, companeo and SFR business.
When a manager of a telecoms group tells me: “our marketing teams are more focus! on our competitors than on customers,” we have a good illustration of this.
This is just one example, which is far from atypical. I took this case, but we find the same situation in many markets and with many players, of all sizes, in B2B and B2C.