These Google updates will definitely impact your business- keep reading to know why and make sure to use your knowledge to help your business!
GOOGLE LAUNCHES UPDATES PAGE FOR WEBSITE OWNERS
Google is constantly updating its overseas chinese database algorithm. Basically, this means that the way they decide what website shows up at the top of a search for specific keywords. Sometimes they’ll announce major updates before they go live, other times they make the change and then announce it. The last big update was rolled out on April 12.
Google thought of improving this process and has created a dedicated Google Search ranking updates page. With the help of this page, you can check all the latest and previous updates easily.
If you wish to learn how Google improves the search engine, there are several articles from Google to help you. Also, its blog page has more information related to the updates. If you are a site owner or SEO expert- this page is highly important.
Google Business Profile (GBP) formally known as Google My Business (GMB) Now Has an Address Toggle
When Google renamed Google My Business (GMB) to Google Business Profile (GBP) last year they rolled out more support for managing a business profile. Going a step further, they launched another feature that gives small businesses operating remote a VERY reason to be happy. This includes us!
Google Business Profile now Months before starting to taste it allows businesses to hide their business address from customers if they wish to do so. Previously, this was not an option, and a lot of businesses were not allowed to have a GBP (or had theirs removed- like us…don’t worry it’s back now)!
The screenshot above shows the businesses can now toggle ‘Show business address to customers’ on and off.
Why Is This Important?
In 2020, a lot of businesses went remote. This new feature allows people operating virtual businesses that aren’t tied to a physical location to have a listing on Google.
It can also prove to be quite helpful for all those home-based service operators who wish to avoid customers visiting.
Info on the Google Helpful Content Update
Last August, Google announced a big search ranking algorithm update, named the “helpful content update,” which was probably their biggest update in a decade.
What We Know
The helpful content update will b2b phone list target websites with a relatively high amount of unsatisfying or unhelpful content, where the content has been written explicitly for search engines to leverage rankings.
Previous Google algorithms got applied page-by-page, where this “helpful content update” will be site wide. Basically, if Google determines your site is producing a relatively high amount of “unhelpful content,” it will impact your whole site.
Which Sites Were Impacted?
According to Google, this update impacted these types of content the most:
- Online educational materials
- Arts and entertainment
- Shopping
- Tech-related
Historically, content written for these types of sites were written more for ranking instead of providing helpful content.
More specifically, these were hit the hardest:
- Sites with “spammy content” with a very high keyword density. Basically, jamming in keywords but the article sucks
- Publishers focused on a broad range of topics like CNET, Forbes, etc. You can’t be everything to everyone!
- Sites that collect and monetize organic search traffic without providing unique value (maybe like collecting and selling user info)
- Sites that have content created by robots (AI). Examples: Jasper or Copymatic
- Sites with SEO doorway pages– that are only there to boost rankings.