The MIT study suggests analyzing transactional behaviors and segmenting your customers based on profitability to determine the threshold at which you should limit returns or turn a blind eye. And don’t be afraid to be clear: In your returns policy, make it clear that while returns are welcome, your company monitors unreasonable volumes and that customers with a history of excessive returns may be limited or denied.
With Lightspeed
you can see how many times each of your customers returns an item to you during a given period by downloading the All Transactions report.
No matter what type of returns policy you implement, your primary goal should be to provide excellent customer service and treat legitimate returns with respect. A policy that is too gambling data turkey strict sends the wrong message and may make consumers hesitant to take the plunge and order from you, especially online.
Managing serial returners requires retailers to balance providing benefits that appeal to customers with maintaining profitability. If you have a returns and exchange policy that customers value, your business could benefit in the long run through increased customer loyalty and positive word of mouth that will bring in more customers (and it’s even better if you have a well-designed referral program ).
When people think of retail loyalty programs, they often think of old stamp cards sitting somewhere in the bottom of their wallet. Thankfully, that’s a thing of the past (for the most part).
In-store loyalty programs have come a long way in the last decade.
They have become useful marketing tools that help merchants calling list translate customer data from their stores into personalized, interactive campaigns that drive repeat purchases and brand loyalty.
To launch a successful loyalty program, you need to know what you want to achieve and how loyalty fits into your customer journey.
Two tips to strengthen the loyalty program in your store:
Use emails and SMS messages
Leverage your customer data
1. Use emails and SMS messages
75% of customers return to a retailer’s store or website authoraude salak sellsypng good after receiving an offer. The real challenge, however, is getting customers to actually see those offers.