Gaining likes on Facebook has been an important social marketing metric for a long time.
But, unlike in the past, getting these likes seems like an increasingly difficult task for any page interested in producing content.
So, if you’ve reached a point where you don’t know what to do to increase your followers’ engagement, this text can help you.
Check it out!
Why getting likes on Facebook is getting harder
We rarely stop to think about this. But social networks, in a way, can have their useful life analyzed almost like human life.
Just like any person, social malta phone number list networks are born, develop and (most likely) one day cease to exist.
In the younger phase, networks that become popular tend to come up with some kind of novelty that catches the attention of users.
Tik Tok is an example of this.
After this period, however, it is what is the impact of the brand archetype common for a form of network monetization to be established.
And depending on the model adopted, some benefits previously offered may be cut, especially when users have already become loyal.
Facebook has chosen to seek profit from advertisements placed by large companies on its platforms.
Therefore, the algorithms were changed to prioritize boosted content, limiting the reach of organic publications to force users to invest money to reach more people and generate more likes.
Are there ways to “get around” this problem?
If you’re asking yourself this american samoa business directory question, you’re on the right track. And the answer, fortunately, is: yes, there are ways to get around this problem.
Of course, however, it requires a lot of work and patience. Nowadays, the key to using Facebook is in groups.
You may have even seen an advertisement from Facebook itself at some point encouraging the use of groups. This is because it is a trend on the network.
People are increasingly closing themselves off in their interest bubbles to more easily access content that satisfies them.
Thus, a movement that began to happen frequently was the creation of groups by large pages. In this way, they began to overcome the algorithm’s distribution problem even without investing.