Estimated time to create a “Who we’re not for” page: 2-4 hours
5. Videos for “Contact” or any form pages
A video that explains exactly what happens after someone fills out your contact form can significantly reduce the barrier to contacting you. It also offers a personal touch and gives the potential customer a first opportunity to “put a face to the offer”.
We also recommend this type of video
for other pages that have a form: white paper downloads, demo requests, webinar registrations – explain in a short video what uae mobile database happens with the data provided and what the customer can now expect.
Estimated time to create a contact page video: 5-8 hours
6. Product/service videos
Your sales team will thank you: Present your main offers in videos and explain explicitly who they are suitable for and who they why does your company need storytelling are not. These videos will help you use your sales team’s time more efficiently by reducing unsuitable inquiries. And of course, these videos are pretty good for prospecting.
Estimated time required to create a product/service video: 5-10 hours per video
7. A video with answers to the most common questions in the sales process: simple content for every B2B website
You can place a 5-15 minute video in which one of your experts answers the 7-10 most frequently asked questions about your offer on your website or integrate it into your sales process. Your sales team can use the video in the sales process, for example, to prepare appointments (keyword: assignment selling ) and shorten the sales cycle.
Estimated time required to antigua and barbuda business directory create a sales process video: 8-15 hours
What to do next: Create lead magnets for more inquiries via the company website
Once you have created the pricing page, built a “Problems We Solve” page, and implemented the other content measures presented here, more potential customers will land on your company website and say to themselves:
“Wow, this was made especially for me and my challenges!”
Your company website is increasingly developing into a 24/7 sales machine.
The next content measure that should be on the agenda: create strong lead magnets for even more inquiries via the website .
Good lead magnets solve your customers’ upstream problems – problems that a potential customer must solve before they can buy from you.
You can provide these lead magnets in many different forms: e-books, white papers, calculators and other online tools – for a good lead magnet, a website visitor will be happy to provide their contact details.