How much to invest, which services to hire, which agency to choose…
The first step is to plan.
When we talk about Digital Marketing in Campinas, you have two paths to follow.
And, in this case, you can choose a digital agency in Campinas or a full service agency.
This even happens with Digital Marketing agencies.
Some have a greater focus on Social Media, others on SEO, others on Sponsored Links (Google Adwords) or even Inbound (or Marketing Automation).
However, they are all 100% focused on Digital.
However, perhaps you are looking for an agency that is a little more generalist.
She is not necessarily a Digital Marketing expert, but she provides this service.
Which is most often the case with so-called full service agencies.
Many agencies focus more on offline activities (outdoor campaigns, radio, TV, print media in general and other more traditional approaches).
However, they had to adapt to an increasingly online world and started offering these services to their customers.
To help you make a decision when hiring a marketing agency in Campinas, whether digital or full service, we have put together a list of pros and cons of each one.
Why hire a digital agency in Campinas?
- It is fully specialized in the online segment;
- Has more expertise and knowledge about the entire range of digital services that can be offered, depending on each client’s objective;
- They are experts in creating online strategies, considering the journey of the consumer who increasingly searches online;
- It breaks away from the cliché of digital marketing. Many more traditional agencies superficialize their work in Digital Marketing, focusing only on social networks , for example, without uganda phone number listthinking about a broader strategy.
- The agency specialized in digital has a real notion of the impact that other work such as SEO , Inbound and Marketing Automation can have on the client’s macro-strategy;
- A Digital Marketing agency, in most cases, already has success stories with 100% online strategies, unlike traditional agencies that have clients and a lot of experience offline, while online they are more inexperienced;
- When the agency is duplicate content and scraping completely focused on online, it lives the digital world. It is up to date with all the news and trends that can help you achieve your goals.
Why NOT hire a digital agency in Campinas?
- Digital Marketing Agencies are also specialized. Whether by niche (B2B/B2C), by segment (industry, retail) or by service (social media specialist, SEO). Some are a little more generalist, but always have a specialty in which they excel [[ TIP: ask what your future agency specializes in. If they don’t have any or say they are good in all areas, segments or services, be suspicious]];
- If you choose to work b2c fax with different agencies for online and offline, you need to be careful to ensure that your marketing efforts are aligned. If you only work online, this disadvantage is not as significant;
Hire a full service agency in Campinas
- The main benefit, in this case, is to encompass all marketing services, even if the execution is more generalist;
- If the same agency is already responsible for your company’s offline campaigns, it is easier to carry out digital services, considering that you already work with them, even though many are not digital experts and have difficulty when it comes to creating a more robust strategy;
- Customer service is concentrated in the same agency, even if you have different people there. You speak to one person for digital services and another for offline activities.
- You only pay one company to provide marketing services.
Why NOT hire a full service agency in Campinas?
Often times, the agency is not specialized in everything it is offering. No one does everything and is an expert in everything. It is no different with agencies;
- Many of the full service agencies (and not just in Campinas) come from offline and started offering digital services even though they are not specialists in the subject, just adding online services to call themselves full service;
- You are dependent on the same agency for ALL your actions;
- The same people are looking at all of your company’s marketing actions. In other words, there are no new ideas or innovative actions that a different perspective can provide. It limits “thinking outside the box”;
Conclusion: there is no right or wrong.
What you need to do is understand what is most aligned with your marketing strategy, your company and your way of working.
Often the two are able to work together, as a full-service agency can be an offline specialist and the strategy can be complemented by another agency, a digital specialist.