The editorial line defines the choices you will make regarding the creation and promotion of all your content. It serves to create a true identity , while maintaining consistency for the company.
Here are the elements to define:
- Content themes that should reflect taiwan email list the issues, needs and interests of your audience
- The style: formal, casual, punchy, etc.
- The frequency of publication, for each type of content
- And the type of content: blog articles, social media posts, white papers, marketing emails, etc.
Create relevant and quality content
Worried your article or email might flop? To create content that meets the needs of your target audience , here are some best practices:
- Define a topic that addresses your audience’s issues.
- Add value to the content, by informing, inspiring, or solving a problem.
- Structure your content to make it easier to understand. Be sure to follow the guidelines of each platform.
- Be concise and to the point to keep your audience engaged, especially on social media.
- Finally, encourage interactivity: on social media, by email or even at the end of your nigeria phone number list for direct marketing and business growth blog articles, include a call to action, ask a question or conduct a survey.
GOOD TO KNOW
Consider optimizing your blog posts by integrating keywords naturally and adding links to other articles/pages on your site.
Promote your content with marketing automation
There are many content promotion channels, and choosing which one to use will depend on your strategy. Here are the most effective ones:
Social media: LinkedIn, Instagram, TikTok, Facebook, and X (formerly Twitter). Adapt the format to each platform.
Email marketing (or newsletters): For greater effectiveness, personalize emails based on your audience segments. Email remains the most cost-effective communication channel.
Blogs, podcasts, YouTube: these channels are perfect for promoting long, more in-depth content.
Advertising: Create targeted advertising campaigns on social media or search engines to reach specific audiences.
Also consider influencer marketing , where the goal is to collaborate with influencers in your field (in B2B, this is starting to emerge) to “take advantage of their audience” and expand your reach. You can also create your own online community to share your content.
To save time, marketing automation tools will be your best allies! ActiveCampaign or Brevo will help you automate mobile list marketing campaigns, while Zapier or Make are ideal for automating your repetitive tasks. To plan and manage your social media, turn to tools like Hootsuite or Sprout.
GOOD TO KNOW
Think about content recycling! A podcast can become a blog post, which can become several social media posts. Use marketing automation tools to save time 😊