Using your customer data to inform your loyalty program promotions goes a long way to their success: higher converting promotional campaigns and higher customer lifetime value (LTV).
To build lasting relationships with your customers (and increase their long-term value), you need to consistently show them that your business has what they need.
Rather than offering generic rewards, use your customer data and offer personalized promotions that matter to the customer.
If a customer typically purchases new items at full price, consider adding them to a group of customers who will be targeted with emails promoting new products in store. These customers likely appreciate being the first to purchase a new item rather than older items that are on clearance.
There are many ways to customize your loyalty program promotions:
Birthday offers
Previews of the new collections
Discount rate on items based on previous purchasing preferences
Promotional gifts
Invitations to special events
Consistent branding across all distribution channels overseas chinese data helps make the shopping experience more memorable.
Start a referral program
By focusing on your existing customers first, you can even attract new ones. Referral programs are a great way to incentivize your current customers to recommend your business to their friends and family.
According to Nielson, 77% of customers are more likely to purchase from a business they heard about through friends.
Consider incentivizing your current customers to share calling list special promo codes with their friends by offering them a reward, gift, or promotion.
For example, for every customer they refer, they get a discount on their next purchase.
Offering loyal customers the chance to refer friends or family and earn points or rewards is a great way to make your customers happy and get new leads in return. It’s a win-win!
Grow your business with a loyalty program
Investing in your customers is not only great for your chat or social media all brand, but also for your bottom line. Your existing customers can be worth up to ten times more than their initial purchase.
And that’s where a loyalty program synchronized with your cash register software really makes the difference.
When the two work seamlessly with each other, you can leverage your customer data to its fullest, maximize existing customers, and incentivize them to recommend your business to their friends and family.