Before you even begin a given procedure or service, you will most likely talk to the client about what the final effect can be.
After a few minutes, your client should country email list fully understand what you are going to do, how you are going to do it, and what to expect. You may think you have it all figured out, until suddenly the client “gets mad” and decides to leave. Or they may call you after the procedure to say they are not satisfied and want to make a complaint. Or they may write you a bad review or, in the worst case scenario, never show up.
Of course, there are always going to be unhappy customers. But sometimes this situation can be avoided entirely if you consciously use the following communication tips for happier clients in your initial conversation . What are they? Read on.
Let the client speak in their own words. Listen to their vision, what problems they have with their hair or skin. Look at the pictures that inspired them to change, focus on their motivation, and find out how they take care of themselves. All of this will tell you a lot. And only then suggest a solution and a recommendation.
PRO TIP : Ask a client about their worst salon experience. You’ll learn what frustrates them the most. They’ll probably tell you what they don’t want. And you might even find out why they left their previous beauty professional.
Speak simply.
When explaining the procedure you plan to perform to a given client, avoid words that they don’t understand, such as “neutralizing undertones,” “hair removal,” or ” humectants .”
Try to explain it to your client in more detail, using simple words. The point is that your client can imagine how you will proceed and what you will do.
Use visual elements
Your clients know they can bring in lots of photos of what they want. But it’s also good to show them your photos too, for example, you can create your own collection on Instagram or Pinterest .
It often happens that clients show examples where the model has significantly different skin tones / hair textures / face shape or skin structure. In addition, the photo is also edited with filters. Therefore, it is good to point this out. The client may not know that fulfilling their idea is not so easy.
Be honest.
Sometimes what your client wants may not be exactly what she wants. There are ways to kindly suggest an alternative a training offer designed for today’s needs (definitely don’t tell her “You’d look awful” – that may not be the best way).
Again, pictures and photos will help. Show them what would suit them better, you are a professional who knows these things well. Plus, this way clients know what to expect and are more likely to appreciate your advice because they trust b2c fax you as a specialist.
Talk about caring
Some clients may get angry because it seems like you are “discouraging” them from the style they have chosen. It is very likely that these people would never be happy with the result. Instagram is full of all kinds of fashion trends and fads, so there are a few things that are good to explain to the client, namely:
- What will be the cost of creation.
- What products will he need to use to maintain it?
- How long will it last?
- What is the daily maintenance (if any is required).
- What will it look like in a few months?