Many people believe that simply putting a website online is enough to be found on Google.
But time shows another reality: the majority of institutional and corporate websites remain invisible in searches due to a lack of strategy, optimization and purposeful content.
The truth is that website promotion goes far beyond posting the link on social media or registering the domain in generic directories.
You need to structure your website correctly, optimize for local SEO, update frequently, and think about how users search — especially via voice and on mobile devices.
If your website doesn’t appear when someone searches for your service on Google, it’s worth checking whether you’re making any of the mistakes below:
1) Your website is out of date or poorly built
If your website was built a few years ago and has never had a redesign, it could be doing more harm than good. Slow, disorganized, and unoptimized websites are simply not prioritized by Google.
Often, the first step to improving continuous optimization your website’s visibility is to rethink its look, structure, and code. Webby Agency
, for example, specializes in modernizing old websites, transforming them into professional, manageable, and optimized WordPress platforms , with a total focus on organic traffic and real results, whether in Brazil or abroad .
2) Lack of useful, updated and relevant content
Institutional websites that don’t publish content frequently lose relevance. Without new pages, useful articles or updates, Google understands that the website is stagnant — and stops showing it in the results. Additionally comprehensive change management training: techniques and benefits when content is generic or shallow, it doesn’t respond to the audience’s search intent. This lowers rankings.Avoid this with:Blog focused on frequently asked questions from customers
Texts optimized with semantic keywords (how to attract customers through Google , content for institutional websites , organic traffic , etc.)
Well-structured pages for each service
Also check out: How much does it cost to make a professional website?
create a profile on Google My Business
3) Ignoring local SEO and geographic keywords
One of the most common mistakes local businesses make is trying to compete on generic terms like “business lawyer” instead of using terms like “business lawyer in Campinas.”
Without applying local SEO , your cameroon business directory website won’t appear to those who are actually close by — and intend to hire you.
Common mistakes here:
Do not include the city or neighborhood in the content
Not optimizing your Google My Business profile
Do not structure the site for searches such as “near me” or voice searches
Ignore images with location data
Stop working on regional keywords
4) Not focusing on visitor conversion
Attracting visitors is only half the battle. If your website doesn’t convert visits into actions (such as quote requests, WhatsApp messages or phone calls), you’re losing money.