Our client then learned that applying black hat SEO techniques had caused their site to go from ranking high in the SERPs to disappearing from search results. However, they didn’t fully understand what their site featured could be classified as black hat SEO.
That’s why we decided to explain some of the most common Black Hat SEO techniques used when creating a website. And, just in case, we’ll introduce them to you, too.
Cloaking: Fooling Search Engines
Cloaking involves creating ” camouflaged” web pages that selectively display their content. What does this mean?
Well, this technique produces two versions of the same page . One is highly optimized for search engines, and another, which reaches users and is designed to camouflage the previous version.
Depending on the type of cloaking used , a site’s server determines when to display a page based on the visitor’s IP address or by detecting middle east mobile number list their User Agent . There are also dynamic cloaking methods that change the page content after the boot crawls it, by executing scripts such as JavaScript or AJAX .
Of course, programming the server for this
Consumes time and resources … Which can be wasted when the search algorithms figure out what you did.
And, regardless of whether the pages directed at users have quality content (which, generally, isn’t the case), cloaking is a reprehensible practice . This is because it tricks search engines into believing that a site’s content is A, when in fact it’s B. In other words, it prevents them from doing their job properly .
Keyword stuffing: Keyword abuse
A somewhat easier Black Hat SEO technique to implement is keyword stuffing . Broadly speaking, it involves making a keyword appear repeatedly throughout a web page.
And we’re not talking about a number of times pharmaceutical outsourcing is shifting from transactional sufficient to maintain the cohesion of a text. We’re talking about content so, so saturated with a keyword that it sounds like a transcription of a broken record.
If we wrote, for example, the word “Black china numbers Hat SEO” five times in each paragraph, this article would be a (quite obvious) case of keyword stuffing. However, this can sometimes be accidental .