With the increasing frequency of data breaches, identity theft, and misuse of personal information, consumers are becoming more cautious b2b email list about sharing sensitive personal information online.
That’s exactly why GDPR mandates organizations to implement robust security measures to protect consumers from data breaches. With the GDPR, consumers gain greater confidence that organizations
handle their Needs to Follow personal information responsibly.
It also gives consumers the right to know what data organizations are collecting, the purpose of collecting the data, and how they intend to use it. In doing so, GDPR increases transparency and builds trust between consumers and organizations.
What’s more, GDPR empowers consumers to access, correct, delete, transfer, or withdraw consent to their data. It provides them with greater autonomy over their personal information.
You May Also Like:
Customer Journey Map – A Complete Guide to the overhaul of the supply system Help You Create Yours
5 Ecommerce Trends to Increase Your Site’s Revenue In 2024
Significance of GDPR for Businesses
If GDPR exists to protect customer data, how is it significant to your organization and why should you comply?
It’s important to note that about 56% of consumers said they were unlikely to trust an organization that wasn’t fully transparent about how it used their personal data. Here’s an elaborate illustration:
Customers Broken Trust In Companies
Image via Statista Needs to Follow
Once you lose your customers’ trust, they may never work with you again. Here’s how GDPR compliance protects your organization from such situations and more:
GDPR compliance demonstrates your commitment to data privacy and protection. It helps you build your brand’s reputation and increase customer retention.
It encourages you to implement better email list data management practices in your organization, leading to improved data quality, accuracy, and reliability.
Prioritizing GDPR compliance can differentiate your business from competitors. It helps you attract privacy-conscious consumers and partners.
GDPR non-compliance can result in severe penalties and fines that can impact your bottom line. Compliance helps you safeguard your organization from losses.
Who Does GDPR Apply To?
GDPR applies to any organization that offers goods or services to consumers in the member states of the European Union (EU) and European Economic Area (EAA) countries.
This applies even to companies that are not located in the EU but offer goods and services to, or process the personal information of residents in that region. If you have an ecommerce store in the US and you sell your products to customers in France, you must comply with GDPR regulations.
GDPR focuses on these categories: