Television: Host of popular TV shows.
YouTube: Her own YouTube channel, where she interviews celebrities and discusses social issues, has over 700,000 subscribers.
Social networks: Instagram (2 million users) and TikTok, where she actively posts videos about healthy lifestyle, social initiatives, and personal insights.
Charitable foundations: She created the charitable foundation “Masha Channels and “, through which she supports women who have suffered from violence. She organizes numerous charitable events and marathons.
Podcasts: Co-host of a podcast where she talks about strong women of Ukraine
Masha Efrosinina turned her personal brand into specific database by industry a platform for supporting socially important initiatives, which allowed her to significantly expand her audience and influence.
4. Dmytro Borisov is a restaurateur
Dmytro Borisov: “For 14 years, I have been developing gastronomic culture in Ukraine Channels and and creating establishments that changed the market. I want to be useful by supporting Ukrainian entrepreneurs: providing access to knowledge and offering partnership projects.”
Success timeline:
2009: Opened his first restaurant, “Badger”, in Kyiv. His business began to grow rapidly thanks to a creative approach to marketing and personal brand development.
2015: Launched a series of videos on YouTube and the benefits of the enterprise extension system social media, where he talked about his experience in the restaurant business and shared the secrets of success. This helped him attract a new audience and increase the recognition of his restaurants.
2016 – 2017: creates a number of conceptual establishments aob directory with a team.
2020: In the midst of the pandemic, he refocused his business on delivery.
Channels and tools used by Dmitry Borisov
YouTube: Launches cooking shows on his channel, where he shares the secrets of the restaurant business and cooking.
Social media: Instagram, where he posts lifestyle content, talks about new restaurants, and the behind-the-scenes of the restaurant business.
Event marketing: Organizes gastronomic festivals.