Taco Bell is one brand that has embrac the marketing opportunity of pop-up stores wholeheartly.
His temporary hotel, The Bell , sold out in just two minutes, will soon open. In addition to generating a lot of buzz well before its opening, the hotel will surely be the subject of many photos shar on social networks by its guests, further increasing its marketing reach.
In addition, Taco Bell has partner
with T-Mobile to create “pop-up experiences” at the latter’s stores in Chicago, Los Angeles and New York. The “TMoBell” experience offers free food and drinks in hopes of attracting spam data consumers. The two brands hope that their respective brand recognitions, when combin, will help them reach a wider audience.
Beauty brand Winky Lux even charges customers to visit its pop-up shops , making them pure experiences. Customers can wander through a series of Instagram-friendly rooms fill with colors, textures, and accessories. The ticket costs $10, and while it’s technically “refundable,” it’s only because it can be us as a voucher for a store purchase at the end of the experience. By doing this, not only are consumers paying to receive the marketing campaign, they’re almost guarante to buy something on the way out.
Generally, the strategy behind
a pop-up store is to make a store appear where potential customers are: for example, a shopping center, a shopping street, a train station, an airport… But this philosophy is not shar by all calling list brands: some prefer to use the marketing potential of ephemeral stores to bring their customers to them.
Recently, Busch set up a pop-up bar in the middle of an American forest. The company organiz a scavenger hunt for customers to find its location, revealing clues as they went along on Twitter.
Consumers who made it to this
pop-up bar were offer free gifts and beer, as well as the in the best free project Busch beer pop chance to win free beer for life. It’s a fun example of how pop-up stores can give your customers new experiences, while also giving them a chance to talk about your brand.
The great thing about combining a pop-up shop with an online marketing campaign is that you kill two birds with one stone: the marketing campaign can drive traffic to your pop-up shop, but it also helps increase your brand awareness for consumers who won’t be able to visit in person.