Facebook is a huge platform. Millions use it every B2C & B2B day. country email list Businesses use it too. They find new customers there. This is part of “lead generation.” It means getting people interested in your product. But just running ads is not enough. You need clear goals.
At Latest Mailing Database, we help you get great leads. Our telemarketing databases then turn those leads into sales. Facebook ads can fill your lead list. But you must set the right “objective” on Facebook. This tells Facebook what you want. It helps Facebook find the right people for you.
Let’s look at setting objectives for B2C and B2B leads on Facebook.
Why Facebook Objectives Matter
Think of a GPS. You tell it where to go. Facebook ads mdm or mobile device management: what it is and why it’s important work like that. You tell Facebook your goal. Do you want people to click a link? Do you want them to fill a form? Facebook will then show your ad to people most likely to do that.
Choosing the wrong objective wastes money. It brings the wrong kind of clicks. Or no clicks at all. A clear objective helps your ad work harder. It finds better leads.
B2C Lead Generation on Facebook: For Individual Buyers
B2C means Business-to-Consumer. You sell powder data to single people. Their decisions can be quick. Facebook is perfect for reaching many individuals.
Here are common Facebook objectives for B2C lead generation:
- Lead Generation Objective: This is very direct. Facebook has special “Lead Ads.” People can fill out a form right inside Facebook. They don’t leave the app. It’s very easy for them. You get their name and email fast. We can then help you call these fresh leads.
- Example: A French fashion brand wants new newsletter sign-ups. They run a Facebook Lead Ad. It asks for email and name. People sign up with two taps.
- Conversions Objective: You want people to do something specific. Like buying an item. Or signing up on your website. Facebook pushes them to your site. You need a “Facebook Pixel” installed. This tracks actions on your website.
- Example: An online grocery store wants app downloads. They run a Conversion ad. It sends people to the app store.
- Traffic Objective: You want many people to visit your website. This is good for building awareness. It can also lead to leads. But it’s less direct than “Conversions.”
- Example: A new café in Lyon wants people to see their menu. They use a Traffic ad. It sends people to their website menu page.
- Messages Objective: You want people to start a chat. This happens on Messenger or WhatsApp. This is good for answering questions. It also helps gather lead info in a conversation.
- Example: A personalized gift shop wants to talk to customers.