B2B Website Content Strategy: These are the pages your customers want to see
Most B2B companies have a website that goes beyond a digital business card, but they rarely or never acquire new customers through their website.
After more than twelve years of inbound marketing
experience and dozens of B2B projects in which the website was relaunched or completely revised, we can narrow down the reasons for this to:
Messages that are not aligned with your own positioning and business goals,
Value propositions that sound so luxembourg mobile database interchangeable that they could just as well have come from a competitor (“more efficiency”, “increased productivity”.
>Texts that in their abstractness conceal more than they reveal,
Big promises that are not backed up by customer testimonials or case studies,
Information that is withheld or only available upon request,
Options for contacting us that, even in 2024, will be limited to “Call us” or “Send us a message.”
>In this article, we will show effortless exports: the role of global couriers you what content for B2B websites we recommend to our clients in order to create a website that is not only informative and user-friendly, but also helps generate leads .
We have summarized the necessary content in
a 7-point content plan that you can implement in around 50 hours.
We also present these seven points in this episode of our podcast ” No leads, no fun “:
A simple B2B website content strategy
In our experience, most B2B companies can largely implement the following websites and the corresponding content independently if the following resources are available internally:
content writing skills / copywriting skills
a modern CMS and experience in setting up simple websites and landing pages, etc.
simple photo equipment for e.g. product photos
simple video equipment and experience in dealing with sound/editing
External help can of course also be antigua and barbuda business directory used for individual tasks. Many companies feel unsure, especially when it comes to video creation. However the creation of video content by a specialized agency is often associated with high costs.
In our experience, no external support is necessary for the videos listed here if companies lower their expectations of “glossy videos” and “effects” and focus on presenting and explaining their offerings to their.
Of course, videos are often more work than website texts. That’s why the plan starts with the content that you can create yourself the quickest and that will help you the most with lead generation via the website.
You should work on the content of your company website in this order:
>1. The most important page on a B2B company website after the homepage: a “Prices/Costs” page
Many B2B company websites do not provide information about costs or prices, even though that is exactly what B2B buyers are looking for. Surveys such as the B2B Buyer’s Survey 2023 show this again and again: almost 80 percent of buyers look for information about prices or costs first on a supplier website.