Black hat SEO is any type of spammy SEO tactic that’s designed lebanon telegram data to trick search engines into rewarding a site with higher rankings. That includes tricks like:
- Keyword stuffing
- Spinning content for guest posts
- Fake directory listings
Needless to say, you should avoid any link building agencies that implement these tactics—you’d be at risk of landing your site a Google penalty. Although black hat SEO is becoming increasingly tougher as Google’s algorithm gets smarter, don’t assume all agencies are reputable. Many will offer black hat services under a different name. I asked Steve , Director of Consulting at link building agency Reach Creator, why this is the case.
Be Wary of Over-Promising
Here’s an SEO truth bomb: It’s very difficult (pretty much impossible) to 5 trustworthy tips to outsource link building without the risk guarantee high rankings with any SEO tactic you’re using—including link building. Links have been proven to influence rankings, but many other factors do, too—and some of those might be out of your control, for reasons like:
- An underlying issue with the technical side of your website
- A previous Google penalty
- The backlinks already pointing to your website
For that reason, avoid link builders and agencies that guarantee any results, like an increase in keyword ranking positions or a boost in your Domain Authority. It’s something they’re unable to do, and more likely a tactic to get you into a contract and handing over your money (which, if you hadn’t guessed.
Set Clear Expectations on Both Sides
The final thing you’ll need to do is set clear expectations on both sides. Both you and they should be clear on: antigua and barbuda business directory
- The goals you’re trying to meet (or the reason why you’re outsourcing)
- How often you’ll communicate
- How you’ll communicate
- What they’ll be reporting on (also known as KPIs)
- How often you’ll receive a report
I asked Paul Beard, Head of Marketing at digital agency Attain Design, to chat with me about this process.
Agreeing that business owners should know what they’re getting before agreeing to a deal.