At the time, a common practice among ranking “magic formulas” was keyword stuffing, a strategy that consisted of the excessive repetition of keywords in content. This action generated significant penalties and is estimated to have impacted more than % of websites produced in English. Hummingbird ()This update happened around the Google years, in September While Panda and Penguin were changes to parts of the algorithm, Hummingbird was released as a completely new version. Its objective was to deliver faster and more accurate results to the user, focusing on the intention behind the keyword and not on the exact term that was typed into the search engine.
Pigeon ()Pigeon was another of
Pigeon ()Pigeon was another of Google’s investor data updates and is known as one of the biggest when we think about local searches. This update was responsible for changing the way in which businesses are presented on the SERP, favoring those that have a good online presence and good recommendations made by users. HTTPS/SSL Update ()SSL uses an encryption system to create a secure path between the server and the browser, ensuring that data transmitted by the user is confidential and treated securely.
When you are browsing a
When you are browsing a website that this joining together assists in has this digital security certificate, you can see a padlock icon right next to the URL. Furthermore, the address starts with “https://” instead of “http://”. This indicates that the data will be encrypted. Mobile friendly update — Mobilegeddon ()This update aimed to favor “mobile friendly” sites, that is, sites that think about the user who browses on their cell phone throughout development. If the pages were not optimized for mobile devices, the chances of being penalized were very high.
According to Google this update
According to Google, this update had more au cell numbers visible effects than Panda and Penguin. Rankbrain ()Rankbrain makes Google “understand” unknown or unique queries and make an association with existing results to offer those that may make sense to the user. If the software comes into contact with a phrase that is unfamiliar, it can guess words or phrases that could mean the same thing instead of not showing any results to the user. Fred ()Fred is another of Google’s updates and was responsible for identifying sites that forced “Black Hat” strategies, those famous ways of trying to circumvent the search engine to appear in the top positions and aggressively increase monetization.
They can be: excessive ads
They can be: excessive ads that harm the user experience on the page; low-value content; keyword stuffing that we have already mentioned in the content; content on completely random and different topics, with the sole objective of acquiring traffic; aggressive monetization. Mobile-first index ()In this update, Google started to prioritize the mobile version of a website when ranking it. Until then, the desktop version was taken into consideration. Medic update ()This update impacted sites included in the YMYL — Your Money, Your Life category.