Strengthening the economy: According to the Made in Ukraine initiative, up to 40% of the cost of Ukrainian goods is returned to the budget in the form of taxes and fees, which contributes to economic development.
The case of Yevhen Klopotenko shows that a personal brand can be a powerful tool for achieving Andriy Fedoriv social and business goals. His projects not only popularize Ukrainian cuisine, but also help local producers develop in a fiercely competitive environment. This is an example of how a strategic approach to a personal brand can change an entire industry.
2010: founded the marketing agency FEDORIV, which became known for its creative and successful advertising campaigns Andriy Fedoriv for brands such as Nova Poshta, Rozetka, and Intertop.
2015: Actively began developing his personal brand through YouTube, where he launched a series of videos on marketing and entrepreneurship. The channel quickly gained popularity, gathering over 100,000 subscribers.
2018: launched the “Fedoriv Vlog” course, which became one of the most successful business courses in Ukraine.
Channels and tools used by Andriy Fedoriv:
YouTube: FEDORIV Vlog, his own YouTube channel, where he posts business tips, talks about marketing strategies, and shares customer success stories. The channel has over 300,000 subscribers.
Podcasts: Own podcast “Fedoriv Talks”, where Andriy communicates with entrepreneurs and marketers.
Television and radio: Frequent guest on Ukrainian talk shows and business programs, such as “Breakfast with 1+1”.
Social media: Instagram and LinkedIn, where he shares business insights, life hacks, and motivational stories for entrepreneurs.
Educational projects: His own platform where he conducts business courses and marketing workshops.
Andriy Fedoriv has become one of the most influential marketers in Ukraine. His personal brand has allowed him to expand his business and attract new clients and partners.
Masha Efrosinina — presenter creator and ambassador of social projects
2000s: Became known as a popular TV presenter on Ukrainian television.
2018: decided to change the direction of her career, focusing on social projects. She actively developed her Instagram and YouTube channel, where she raised important topics – health, mental well-being, women’s rights.
2020: Launch of the charitable organization “Masha Foundation”, which helps women who have suffered from violence. The Foundation’s mission: Revival of women for the revival of Ukraine.