You may have heard about inbound marketing . Tupiniquim, for example, is a digital marketing agency that specializes in this type of strategy, which is also known as attraction marketing.
As the name suggests, one of the goals of this concept is to attract customers through Content Marketing . In addition, this strategy aims to convert users and generate more leads for your company’s website.
As we said, a CTA is the guide to take the audience to the next stages of the sales funnel, which is related to the special lead customer’s purchasing journey . So, if the user is still at the top of the funnel, they still don’t know exactly what they should do to solve a problem, for example.
In this case, he will need an incentive to make a decision. That’s where the call to action comes in to help him take the next steps – until he reaches the final stage.
Let’s take a look at some call to action examples ?
examples of call to action in our daily lives
Examples of calls to action in our daily lives
As we mentioned earlier, a call to action can be delivered to the public in many different ways possible – and you probably come across countless of them every day, even if you don’t realize it.
We can draw a parallel with the traffic signs you see in everyday life. They direct you to make turns, reduce the dangers of escalation in negotiations speed and even warn you not to overtake, as the damage could be significant.
The same goes for CTAs, they can direct you to other content, lead you to download czechia businesses directory material and even convince you to get in touch to avoid risks that your company may be running.
Do you see the similarity?
Let’s look at some examples
amazon example
Are you a subscriber to any on-demand service? If so, you have probably used some time of that service for free, as is the case with Amazon Prime in the image above.
It is quite common to come across offers of free services for a limited time when browsing the internet. Offering some kind of preview of a service or content completely free of charge is quite effective when it comes to convincing users to register.