What is neuromarketing: examples! cases and books

Participants are unaware of the purpose of the study! further rucing bias. “We don’t have to ask them any questions at all or explain what we mean by similarity!” Hsu said.

“In fact! even the person conducting the study doesn’t ne to know the purpose of the study. What we end up whatsapp number list  with is a double-blind study! similar to serious clinical drug trials!” Kaiser add.

The results of the study were

The closest to the neutral version of the survey! confirming the idea that brain scanning can improve the quality of evidence in such cases.

Hsu said this kind of evidence can be present as an additional “spot check” on the interview results! giving the judge and jury confidence in their accuracy.

The cost of using neuroimaging is comparable to presenting survey data! the researchers said.

Scientists give the ruler! judges draw the line
It is important to note that the new approach does not eliminate the ne for a court decision.

“Our method still doesn’t tell us how similar is too similar!” Kaiser says. “Our job a asia mobile number list scientists is to come up with the best line possible. But the judge still has to decide where to draw the line.”

According to Bartholomew

A legal expert on the research team! introducing new methods like this will require more interdisciplinary discussion and a better understanding among legal practitioners of the value of these methods.

“Courts play an important role in deciding whether companies that want to look to admit new types of scientific discoveries that could affect the outcome of a case!” he said. “That means judges What is neuromarketing and lawyers ne to hav caseno email list working knowlge of neuroscience techniques.

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