Solution: In negotiations! as in other areas of life! it can be difficult to recognize when pursuing a goal becomes a destructive obsession. A good attorney can help you recognize when it’s time to let go.How to use neuroscience to protect copyright?
How to use neuroscience to protect copyright?
Imagine you are in the toothpaste aisle and notice next to Colgate a new brand call Colddate with a very similar design and packaging color.
You might think that
This is a clear imitation of the brand!” says Ming Hsu of the Haas School of Business at the University of California! Berkeley.
The case describ above happen in 2007. … and lost. The court found that there was a “similarity” between the products! but it was not significant and consumers could tell them apart.
In trademark cases! judges and juries often disagree about the degree of similarity between the brands in question! leading to inconsistencies in the application of the law.
In a paper publish in the journal Science Advances! Hsu and colleagues mobile phone number data updated 2025 propose using brain imaging to assess similarity – functional magnetic resonance imaging (fMRI) and the phenomenon of repetition suppression (RS).
“Turning to the brain rather than the person may ruce! if not eliminate! this inconsistency!” said lead author Zhihao Zhang! a faculty member at the University of Virginia’s Darden School of Business.
In an article about how neuroscience can help determine similarities between brands! Michael Blanding reports for BerkeleyHaas .
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What is similarity
Using the brain as a witness
Scientists give the ruler! judges having such a profile has become essential draw the line
What is “similarity”?
The standard under the law Colgate-Palmolive fil is whether a “reasonable belgium business directory person” would consider two marks to be similar! but it does not define what that means.