Yevhen Klopotenko is not just a famous chef, but a true agent of change, who has set himself the goal of revolutionizing Ukrainian gastronomy. Thanks to his innovative business projects – 100ROKIV, 100SHOP and the online culinary store Yevhen Klopotenko store.klopotenko.com – he not only creates new products, but also strengthens Ukrainian national identity through food.
Yevhen Klopotenko: “We do this through Ukrainian products so that every Ukrainian knows about their heritage, Yevhen Klopotenko loves it, and feels their identity.”
Success timeline:
2015: Won the cooking show “Master Chef.” This success became a boost for his career, allowing him to become famous throughout Ukraine.
2017: Began actively promoting the idea of reforming school nutrition in Ukraine. He developed a new menu for schools, which was approved by the Ministry of Health.
2023: launch of two new projects — 100ROKIV and 100SHOP, as well as an online store of culinary products.
Channels and tools used by Yevhen Klopotenko:
Television: Regular participation in cooking shows such as “Master Chef”. Frequent appearances on popular Ukrainian TV channels, including STB and “1+1”.
YouTube: Klopotenko’s own YouTube channel, where he shares recipes, cooking hacks, and nutrition tips, has over 450,000 subscribers.
Social networks: Instagram and Facebook, where he actively publishes cooking videos, lifestyle content, product announcements, talks about Ukrainian products and initiatives. He has over 850 thousand subscribers on Instagram.
Blogs and articles:
Own culinary blog on the klopotenko.com platform, where he publishes recipes and articles on the topic of healthy eating.
Event marketing: Conducting master classes, culinary festivals, and educational projects for children and schools throughout Ukraine.
Strategic importance of projects for the economy of Ukraine
Support for local producers: Thanks to Klopotenko’s initiatives, Ukrainian farmers receive a platform to promote their products, which contributes to the development of the domestic market.