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Which came first, the chicken or the egg? Or, in the world of small businesses, which domain comes before the company name or the company name before the domain? While the former remains a mystery, we have solved the latter. When it comes to branding or building a business, the domain comes first. The domain is one of the most important communication channels that will get people to visit your website and learn more about you.
Keep It Short Consider Before and Simple
You need a domain that is simple enough to memorize as soon as you hear it. When you tell someone your web address in a conversation, it needs to be understandable. Your domain should be less than 18 characters long and should not contain any typos, numbers or hyphens.
Stay Away from Argo
The slang may sound cool now, but whatsapp lead you need a name that will still be relevant in 10 years. It will also make your domain more understandable to people outside of the industry who are not local to the industry.
For example, instead of www (dot) leather-feather (dot) store, use:
Use New Domain Extensions
In order to stand out in today’s competitive market, the role of the editor every element of your business needs to stand out, including your domain name. Having a keyword-rich domain extension (such as .SITE, .SPACE, .ONLINE, .TECH, .STORE, .PRESS, .FUN…) gives you a unique identity and provides inclusive branding.
Check Social Media Accounts for Eligibility
Before purchasing a domain name, you should clean email also check the availability of the name on platforms such as Facebook, Instagram, Twitter, YouTube, Quora, Reddit, etc. Even if you do not plan to use social media at the moment, registered accounts will help you be prepared for the future.
In fact, using your domain name as your Instagram name will increase your branding efforts. For example, if you sell handmade watches, you can make your Instagram name nowinstyle.