Behavioral level (I can master it)
The second level is how the design affects the user experience. Does it function well, pleasantly and reliably?
Reflective level (It completes me)
The highest level – and now it gets interesting – is focused on the (brand) experience and personal meaning. special database This level is about appreciation and personal reflection: does this suit me? Do I feel addressed or acknowledged? Do I feel comfortable or ‘at home’ with this brand or organization? The correct application of these levels ensures:
Effectiveness: the design optimally supports the visitor in performing the task.
Attractiveness: design attracts attention and influences perception. Attractive websites simply ‘score’ better.
Fun: the design creates appreciation and fun in use. The site, app or intranet is not only useful, but search engine optimization mails also fun and enjoyable to use.
Memorable: The design helps build .
Plutchik wheel
‘The Wheel of Emotion’ by Robert Plutchik (1980).
Strong copy, photography and video
Creating an atmosphere and emotionally ‘touching’ a visitor is a combination of the tools you need to implement your connected shipping strategy s trong copy, photography and design. Photos that appeal to the emotions of your visitor: surprise, touch, inspire you. (Service) texts that are not only functional and informative, but also endorse the feeling of your customer.