When designing a site, we pay attention to usability. Because a good web design ensures that your customers or employees can use your site, intranet or app quickly and easily. However, during this design process, we still pay little attention to the emotions of our customer. Emotional Experience Design offers insights and handles for this.
Web design so far
When developing an interaction design or design, the actions of our customers or employees are whatsapp number list central. With the help of personas and user stories, we map out what the user wants to do on your website, intranet or app. And with usability tests we see whether they can perform those tasks well, easily and quickly. An excellent approach to get the usability and user-friendliness of your site in order. However, a well-functioning website or app does not necessarily ensure (the right) impact on the visitor. Because how do you ensure that, in addition to the pleasant use of your site, you know how to touch the right emotion with your visitor? And thus really make a connection with your customer?
“We scientists now understand how important emotion is to everyday life, how valuable. Sure, utility and usability are important, but without fun and pleasure, joy and excitement, and yes, anxiety and anger, fear and rage, our lives would be incomplete.”— Don Norman (Emotional Design: Why We Love (or Hate) Everyday Things)
Emotional experience design pays
attention to the emotional aspects of a ‘user experience’ (in this case: the use of an online service, search engine optimization mails website, app or intranet.
Influenced by social media and user generated content, organizations and brands are increasingly forced the emergence of the “brand-agnostic” consumer to work personally and authentically. As consumers, we want to know what an organization stands for, who the people ‘behind’ the brand are. For online professionals, this means that we make more personal connections with our target groups.