It is obvious that a compan BtoC example of y has objectives and that it must sell its c level executive list products, but to do this, it is more relevant and more effective to go to the field of those we want to reach (by addressing their problems) rather than trying to make them come to us.
A brand-centric strategy
A few months ago, I met with the French Communications Director of a major in addition: content marketing, how to avoid failing your strategy pharmaceutical company. At the time, the company had messages to convey to the general public about the fight against tobacco.
The problem was that, despite its size, notoriety, and power, no one was reading the group’s content on this topic. The stats actually showed 0 readers.
Here is a summary table that illustrates the gap between the industrialist’s vision trust review and the problems of Internet users:
To which my interlocutor replied that she had specific message objectives to convey
That’s true, but I think the easiest way to do this is to reach out to Internet users by answering the questions they’re asking. This way, we can reach a larger audience.
This is one of the biggest mistakes brands make. From what I read in a comment on a LinkedIn article, it comes from agencies spreading the message that clients want brands. Another commenter pointed out that it’s because it’s easier to talk about brands than to win prospects. A very logical message coming from a communications agency whose job is to sell branding.
On the other hand, from a marketing point of view, the story is no longer the same, especially if, beyond throwing out ready-made phrases supported by no figures, we delve into the data to see how Internet users operate.