This trend in online searches The emergence corresponds to a shift in the consumer who is special lead becoming “brand-agnostic.” This trend is noted by Nielsen: “Consumers are misleading brands.” According to Havas, “77% of brands can disappear without anyone worrying” (Havas Meaningful Brands Report). Among millennials , the consumers of tomorrow, it is even worse: only 7% say they are loyal to a brand.”
SEO Strategy: “Non-Branded” Searches, “Brand-Agnostic” Consumers: What Can Be Done?
For brands that want to face this new challenge, several solutions exist. Retail in the le dpm (digital pull marketing) broadest sense (shops, restaurants, liberal professions, etc.) can rely on geolocation and local SEO. It’s a fairly simple technical solution to implement. For all businesses (including retail ), it is increasingly necessary to develop a real study of online consumer behavior, particularly based on their searches. Data, for those who know how to collect it, clean it, analyze it, and transform it into an action plan, then trust review becomes a real gold mine. Marketing will then be able to develop a digital Pull Marketing approach , stand out from competitors, and navigate the blue ocean (market niches, high demand, and low competition).
Category: Marketing DigitalBy Cyril BladierNovember 8, 2021
Tags: acquisitione-commerceecommercegoogle searchmarketingbrandSEOthis
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Author: Cyril Bladier
We use DPM. We collect data on searches, volumes, and competition levels. It’s not a simple 3-click, 10-second search on Google’s free tools. No, it’s a real analysis with segmentation and precise data. And then we have the information to choose the demand niches we’re going to target.