Indeed, our DPM study Illustration of the shows that there’s no demand problem in this market. It’s even relatively high. But by relying solely on internal sources, we’re not listening to the customer. Exactly what the manager cited above was complaining about. The consequence is clear: tens of thousands of euros lost. Just on one transaction.
As a result, in this market, small operators are relatively calm
Really listening to the market, to customers, to their “pains” would have allowed telegram data us to make the right diagnosis and understand the real issues, far removed from the idea we have internally because we think we know our customers. And, incidentally, to capture part of this demand.
Surprisingly, or not, the other two major operators in the sector had the same organic vs. paid traffic approach, and therefore probably the same diagnosis. Remember, “we don’t look at the customer (…) we project in relation to what our competitors are doing.”
When we presented the results of our DPM approach, the feedback was unanimous: “When you say it, it’s surprising, but on reflection, it’s extremely logical.”
A leading energy group commissioned us to conduct a DPM study of their sector. The goal: to reconnect with professionals. The company doesn’t know them well and would like to be more than just a monthly bill. The question: how can we interest professionals? What can we talk to them about?
Classic process: A working group is launched internally, with brainstorming china leads sessions. Everyone contributes their own idea, whether it was emitted at the coffee machine, during a meal with a client, or read on a social network.
The marketing team gained several insights for the website redesign project.
4 months of work.
A debriefing meeting with the Marketing Director and his entire team takes place. The invested budget is quickly recouped when the Marketing Director realizes the ineffectiveness of certain keyword targeting with very high CPCs in Ads campaigns. This means that the cost per click on certain ads is, overall, disproportionate to the effect achieved. The campaigns in question are cut, and the savings thus achieved over a few months completely offset the cost of the study.