When it comes to increasing visits to your website, creating valuable content is an indispensable strategy for attracting and maintaining the attention of a qualified audience, which not only informs, but actually meets the needs and interests of your users.
Practical actions to
Increase visits to your institutional website with valuable content
Produce relevant and specific content: Invest in content that is highly relevant and unique to your target audience. Use market research to understand the topics that really matter to your visitors and produce content that responds to those needs.
Update regularly : Keep your content fresh by expanding or revising old posts to ensure the information is always current, relevant, and aligned with SEO best practices.
Example: Dentist Mônia Bessornia invested in creating a website for dentists to attract a local and qualified audience through valuable content on her blog, which covers topics such as Dentistry and
Integrative Practices with a focus on orofacial pain and
TMD, areas in which she applies her therapeutic practices to provide pain relief and improve the quality of life of her patients.
This content not only digital games which have left their mark positions Mônia as an authority on the subject, but also helps to increase traffic on the website, as people interested in these topics tend to come back in search of more information and also schedule appointments, especially the public who are looking for in Sorocaba / SP.
Examples of valuable content
Educational Articles: Blog posts explaining the benefits of integrative therapies in dentistry.
Practical guides: E-books on what are keywords?keywords are the how to manage orofacial pain using non-invasive techniques.
Explanatory videos: Series of videos showing exercises to alleviate TMD symptoms.
Infographics: Visuals that summarize the differences between conventional and integrative therapies in dentistry.
Tip 3 – Use of social networks
Social networks like Instagram, Facebook and LinkedIn are great for increasing website visits as they expand reach and promote engagement.
When using these mobile lead platforms, it is important to create strategies that not only attract visitors, but also encourage meaningful interactions with the content.
By using digital marketing effectively
you can drive organic traffic to your website and consistently improve your online visibility.
Practical actions to optimize the use of social networks to increase visits to the institutional website:
Share blog content: When a new article is published on your blog , share the link on Instagram and Facebook, using stories with visual calls to action that encourage followers to click and read.
Promote interactions: Include calls to action in posts, such as questions or polls, to encourage comments and shares.
Create compelling visual content: Develop images and short videos of the main ideas of the content, always including links to the website.
Schedule frequent posts: Schedule posts for times when followers are most active, thus increasing the potential for views and engagement.