What is the current situation on the market?
E-Grocery — sale of everyday goods (food, beverages, baby food, household chemicals, related products and other FMCG products) via the Internet.
This is one of the fastest growing segments canada business email list of e-commerce. Pro-news writes that in 2023, the Russian e-grocery market grew by 52% and reached a volume of 849.7 billion rubles. And according to data insight forecasts , the volume of online sales at the end of 2024 will amount to 1.1 trillion rubles.
In the Russian e-grocery segment, companies operate according to four main business models:
1. Darkstores. This is a warehouse store where customers do not go. They only collect orders for delivery. For example, Samokat and Yandex create an seo-friendly slug Lavka work this way. Such services will deliver the order in 15-30 minutes. As a rule, to ensure high delivery speed and quality of services, companies build or rent darkstores in different microdistricts, creating a network of many points.
2. Marketplaces and aggregators with their own delivery — SberMarket, Delivery Club, Yandex Food. They are divided into two types: the order is collected either in small stores near the house, or from large hypermarkets, but then the check is usually higher than average.
3. Click & Collect model. That is, pick-up. The buyer adds the desired goods to the online basket, selects the time of pick-up from bgb directory the offline E-grocery market store and picks up the order on the way home. A special feature of this forma t is pre-ordering alcohol: it can also be added to the basket in advance and paid for at a separate retailer’s checkout. For example, the Lenta chain of stores and Dodo Pizza pizzerias operate according to the Click & Collect model.
4. Offline retailers developing an online direction. The main representatives are X5 Retail Group, VkusVill, Lenta, Azbuka Vkusa. There are also options here: companies organize delivery either from their regular retail stores or from distribution centers.