The eye of the user so that . They decide to stay and read the content of the email. It is important that . The campaign looks professional and contains elements of the company’s copywriting a campaign branding to convey confidence to . Potential customers that they are reading an official company email and the information provided is .
Real and relevant attractive copywriting is one that
Uses storytelling as a tool to hook . The subscriber owner/partner/shareholder email lists and make them want to continue reading the email. An email template must . Always be visually attractive example of a visually attractive template readable this element is directly . Related to copywriting, since the content of the campaign must be written in simple language. So that anyone, regardless of their level of study, can understand it.
This means that you should avoid the
Use of technicalities or complex sentences that greater quantities through digital marketing could interrupt the flow . Of reading and cause the user to abandon the campaign. Likewise, the email template must . Be made with a font size and color that does not impede reading. It is . Recommended to use a white background, a font size greater than px in most email .
Marketing automations as well as dark colors such
As black or blue for the font . Color. Readability is singapore lead essential when creating an email template comparison of templates with a readable . Background and without a readable background adaptable the template must be adaptable, or responsive, to . The entire audience in its writing and can be viewed on any device regardless of . Whether it is mobile or desktop.
The copywriting is adaptive if when reading the
Template. The reader can copywriting a campaign identify regardless of their gender and age. To do this, it is . Recommended that the words be in neutral language, that is, do not use feminine or . Masculine. For example, to say are you ready? Or are you ready?, you can use . The phrase everything ready for…? The adaptability of your template depends directly on the email .