12 Digital Marketing Strategies before we talk about Digital Marketing strategies, we need to start with a question: do you know what Digital Marketing is?
If you already know, great! This reading will be an important basic reference.
If you don’t know, even better! It will help you understand more about this constantly evolving area.
What is NOT digital marketing?
Rather than talking about what Digital Marketing is, it is always important to highlight what Digital Marketing is not.
It’s not media, it’s not a campaign, it’s not a website, it’s not social media. Digital Marketing is a strategy!
The actions that make up Digital Marketing strategies are complex and have different objectives that must be considered within the scope of a project depending on the result sought.
Acquisition: generation and capture of leads or potential customers
Brand: which aims to strengthen or make a company’s brand visible
Communication: focusing on relationships and lead and customer loyalty
Research: which has data analysis as its main front to generate discoveries about the public, product or service, identification of opportunities or gaps in action and increase performance in digital actions.
In our book 12 Digital Marketing Strategies Every Company Needs to Know (Digital Minds), we define the actions that are normally used by companies that enter or operate in the online world.
Check out what they are and a brief description of each one below.
Remembering that actions are often complementary, linked to each other or combined to deliver better results.
1. Competitor Analysis
Nothing more than ukraine phone number list competitive benchmarking or analyzing the digital landscape of your company and your main competitors.
It is important to observe the positioning of each of them on online channels.
From the website to organic ranking on Google, volume of accesses (possible through specialized tools), whether you invest in Sponsored Links ads, how you position yourself on Social Media and what your conversion strategies are.
These are all important aspects and relevant information for decision-making regarding if you’re more into numbers investment in Digital Marketing strategies.
2. Website Development
A website is the only digital property that a company owns on the internet.
It’s the only one where b2c fax she rules and dictates the rules.
But the aesthetic part of a website is just one of the factors.
It is important that a website works for your company, that it has a clear Call To Action.
May it be built based on planning and objectives to be met.
Furthermore, a website needs to be constantly tested and analyzed as digital evolution makes it become outdated very quickly.
3. E-commerce
More than the future, e-commerce is already the present.
Many companies already operate with online sales through virtual stores, reaching an increasingly digital audience.
However, it is still a Digital Marketing strategy that is not for everyone and needs to be very well planned to avoid frustration.
Why? What? For whom? And how? These are basic questions that can avoid many future problems, the main one being: traffic.
After all, selling is easy. What’s hard is attracting potential buyers to your store and ensuring that they buy.
A good investment in data analysis and lead generation is necessary for the Digital Marketing strategy to be well executed.
4. Content Marketing
Content Marketing is basically using content as a way to attract and capture new customers or those interested in your product/service.
There are several channels available for this such as Social Media, Blog, Email, Website…
The important thing here is what you are going to communicate and why.
Knowing your target audience well is the first step to creating truly relevant content. Planning is everything!
5. Social Networks
We all know the power of Social Media and how it impacts our customers.
Today, relationships are one of the fundamental aspects of a buyer’s decision-making process.
To do this, more than where to be and what to post, it is crucial to have three perspectives on a company’s performance on Social Networks.
The marketing perspective, the sales perspective and the Reputation Management perspective.
Only then is it possible to create a results-driven strategy that will have a positive impact.
6. Digital Advertising
So-called Sponsored Links are a strategy for generating paid traffic to a website or Landing Page.
It happens mainly through search engines (Google as the main channel).
Whether at the time of search (PPC), through banners and videos (Display), Remarketing or Retargeting when a person is impacted again by the brand after visiting your website or channels such as Google Shopping that display products and prices.
There are also Social Ads, or advertisements on Social Networks. All of them offer the possibility of advertising.
Facebook, Twitter and LinkedIn are the most used by companies.
7. Landing Pages
As the name suggests, a Landing Page is a landing page.
This is where a lead will land after clicking on an ad or link. Its sole purpose is conversion.
It could be a form, offering a product or service, downloading an ebook, registering for a webinar or event, or even downloading an app.
It’s any page with a clear call to action.
8. SEO
SEO (Search Engine Optimization ) has a clear objective: to improve the website, e-commerce or landing page to ensure a better organic ranking.
These are basically Digital Marketing strategies to ensure that my domain appears in the top positions on Google.
It involves a lot of programming and focus on the performance of a website (both desktop and mobile versions) as well as original and relevant content to ensure that the user finds exactly what they are looking for for a given term.
9. MOBILE
It is one of the 12 Digital Marketing Strategies that every company needs to know and that is gaining in importance.
Marketing aimed at smartphones brings great results and should be included in online actions due to the increasingly growing number of uses in everyday life.
It is common for users to spend more time on their cell phones than watching TV, for example.
Responsive applications and websites are already basic factors in digital performance.
10. Email Marketing
No! Email marketing is not dead.
It has even evolved with the arrival of new Digital Marketing strategies, but it is still an important channel within the digital scenario.
In addition to enabling segmented messages based on each person’s interests and integrating them with CRM actions, creating personalized messages and content.
In addition to maintaining a relationship, the company can generate interest and convert a contact into a lead or customer.
11. Inbound Marketing
Like a sales funnel, the Inbound Marketing strategy focuses on attracting visitors to a website through content and materials, converting them into sales opportunities, closing customers and building customer loyalty.
It’s about transforming a stranger into a brand promoter through content marketing applied to digital communication channels that make sense for the company.
12. Web Analytics
Analyze to conquer is the motto of this strategy.
Data analysis is one of the differentiators of Digital Marketing.
The possibility of measuring results brings several opportunities and helps to make smarter and more informed decisions.
It defines the most profitable online channels for customer acquisition, bringing better alignment with the objectives set.
And it generates learning with a real possibility of adjustments and refinements to gain performance.
Book – 12 Digital Marketing Strategies Every Company Needs to Know
This content is a small sample of the book Digital Minds – 12 Digital Marketing Strategies that Every Company Needs to Know, developed by WSI consultants.
It is a guide for organizations to better understand the topic, know where to start or the best path to follow within the online world.
The 1st edition of the English version of the book is a bestseller on Amazon .
The second edition features chapters by Brazilian authors.
Interested? Fill out the form below to request a copy of the book.
Or click here to download the full chapter 1 – Competitor Analysis written by Bruno Moraes and Fernando Alves, directors of WSI Innova.
If you want to better understand the complexity of the Digital Marketing scenario and all its possibilities, download our Digital Ecosystem map.