One thing cannot be denied, social media art ends up attracting a lot of attention from potential customers – whether for better or for worse.
However, when it comes to investing in content marketing and communication in general, the arts are often left aside and given little consideration.
And it is at this point that a very important question arises: after all, are the arts important? Do they really make a difference?
To help answer these questions, we have prepared the informative content below. So, if you are concerned about the art of your business’s digital channels, check out more below!
What exactly are arts?
This topic is important for those of you who, when you hear the word “art”, immediately think of the Mona Lisa: within the world of digital marketing, art is the graphic images used mainly in online publications.
So, from now on, when you hear this word in the context of marketing, know that the subject is most likely about images for use on social media.
Art for social media: your “virtual showcase”
Sometimes, when we talk from a digital marketing perspective, we tend to completely slovenia phone number list ignore other knowledge that face-to-face experience has given us.
Thinking about revisiting this, it is possible to make a very simple analogy between your social media feed (your fixed publications) and a store window.
Just like a poorly assembled from the perspective of product design and visually unattractive window display, poorly developed artwork can drive away consumers and give the impression of a lack of professionalism or even quality.
On the other hand, just like a beautiful shop window, well-made visual communication can have exactly the opposite effect to less attractive art.
This doesn’t mean that only beautiful art will make your business take off, but it is undeniable that a customer is much more likely to enter a store or visit a website after seeing a beautiful window display.
Is the importance of arts for social networks the same across all types of networks?
Think about this question: when b2c fax you log into each of your social networks (Instagram, Facebook, LinkedIn, etc.), do you have exactly the same expectations? Most likely not. And that’s completely normal.
Returning to the analogy of in-person experiences, we can say that the vast majority of people behave or dress differently depending on the situation – a day at work, a happy hour with friends, or a wedding, for example.
On social media, the situation is similar. On Instagram, users generally expect shorter captions and more eye-catching images.
Need help with social media content production? WSI Innova can help!
The arts may not be your digital marketing priority. However, within the context of content production, they are very important.
Therefore, if you are having problems with your arts for social media, let WSI Innova help you with social media marketing strategies.