But over the years, a lot has changed in the advertising market. Traditional advertising agencies have ended up losing ground to new entrants.
Digital marketing has gained strength and, as such, has become almost mandatory for an organization’s success.
Traditional advertising agency
Traditional Brazilian advertising agencies emerged at a time when technology was far from the current state we know.
Therefore, everything related to graphic production and visual communication, for example, was much more inaccessible than it is today.
In today’s world, although not everyone is qualified for this type of work, the vast majority have access to video and image editing programs.
This type of older agency, therefore, enjoyed panama phone number list a certain exclusivity of resources that were later popularized even among audiences with less access.
Furthermore, there has also been an undeniable revolution in the methods used to run advertising campaigns.
The methods of a traditional advertising agency
Without the advent of the internet, or keep your email list healthy and clean even without an internet sufficiently developed for more complex activities, other forms of advertising were more widely used.
Billboards, flyers, pamphlets, radio spots and, mainly in more recent years, television advertising campaigns.
When the internet began to have an increasing number of users, however, these companies saw their space to operate threatened.
Therefore, not all large agencies mobile lead chose to immediately invest in digital marketing teams.
Many only joined a few specific digital services and maintained their focus on larger television productions.
<span id=”Uma-nova-opcao-as-agencias-de-marketing-digital” class=”ez-toc-section”>A new option: digital marketing agencies
In this way, digital marketing agencies began to appear as a more focused and specialized option in online advertising.
This makes digital marketing agencies a favorable environment for the emergence of innovations and new ideas.
The methods of a digital marketing agency
Well, the big advantage of this is that, on the internet, everything is more easily monitored and tracked.
That said, it is worth mentioning that there are many ways to attract customers to your business digitally. The most common are:
- Social Media Marketing: social media marketing, which is based on producing content to create a relationship with customers and, at specific times, generate sales;
- Social Ads: ads on social networks are characterized by the possibility of segmenting the target audience through interests and pages visited;
- Sponsored Links: </strong>Sponsored links are nothing more than the first results on search engines like Google. Basically, ads are created by choosing the most searched keywords;</li>
- SEO: Search Engine Optimization, or simply SEO, is a medium to long-term strategy that aims to bring a greater number of organic hits to a website, thus increasing the possibility of customer conversion.
As mentioned earlier, these are just some of the main methods used by digital marketing agencies.