Internet memes are extremely popular, especially among younger users. Because of this, many brands try to take advantage of this phenomenon for their digital marketing strategies.
However, simply using memes without a concrete objective and without deeper planning can end up being very negative in some cases.
With this possibility in mind, we have prepared this text to help you understand, at least superficially, how to use memes to your advantage.
So, read carefully before sharing any joke that is trending on the internet.
What are internet memes?
First of all, it is important to clarify this issue. There are many ways to define what memes are and they can vary considerably.
However, in general we can say that memes are a kind of “inside jokes” on the internet.
They necessarily need to nigeria phone number list be shared a lot on social media. In other words, they need to go viral.
These jokes can occur through photos, videos or even just by reproducing specific texts.
What are the difficulties for brands to use internet memes?
Imagine the following situation: you are at a party and are having a lively conversation with your friends.
In your chat circle, everyone however since we are speaking generally has known each other for a long time and is used to frequenting the party venue.
Suddenly, a complete stranger enters your circle and starts trying to imitate the way you and your friends talk and make the same jokes and pranks that you make on each other.
This would certainly seem strange to everyone. And that is exactly how older internet users feel when a more formal brand starts posting memes on social media.
And this can often lead to the brand’s own stance becoming a meme. That’s why it’s important to be careful when adopting this more humorous approach.
Tips for a more humorous approach on social media
The first tip for a more american samoa business directory humorous approach on social media is to observe your brand’s stance up until now.
If she is too formal, try to make a slower transition. Start with some more informal interactions and gradually increase your witty actions.
Understand the context well so that it doesn’t seem like your involvement in the joke is purely artificial and marketing-related.
Finally, the last tip is to carefully analyze your audience and try to understand what kind of memes they usually share. This is essential to create a healthy relationship .