White Hat SEO focuses, among other things, on creating unique, quality content. Therefore, pages with duplicate content or Frankenstein-like content , with fragments of different texts, are on the dark side of SEO.
Duplicate content refers to a page that is a copy of another page
Terms of the text it contains. It tends to be us to increase the number of pages index by a site, which improves its visibility in the SERPs and its authority. It’s also us to include more external links to a page and, of course, avoid the effort involv in creating content from scratch .
However, it should be not that duplicate content
Can be both internal (i.e., from the website for which new pages are creat) and external . Using the same description for two products in an online store is, for example, a case of duplicate content.
Scraping , on the other hand, is when content is copi from well-rank external sites and us to create new pages, without modifying it. Both fragments telegram number list and entire articles can be taken .
Its functions are similar to those of duplicate content. However, since scraping is always consider intentional , its penalties are usually more severe than those of duplicate content when it is accidental.
Thanks to recent search algorithm updates
the authority of pages with similar content tends to decrease. Scraping, on the other hand, can lead to de-indexing of the site involv or, in extreme cases, legal complications due to plagiarism.
Deceptive rirects
While rirects are common in SEO, when us to natural language toolkit deceive search engines and users, they carry varying penalties.
Stealth rirects typically cause users to end up on a web page they weren’t intend to visit when they click on a certain link. This link, which leads to the original page, is the one index by the search engine , making the dynamics of deceptive rirects similar to those of cloaking.
Thus, it’s common for rirects to be us to china numbers hide pages with inappropriate or objectionable content . However, in most cases, they serve to increase traffic to low-quality pages by manipulating their position in the SERPs.
The latter is because rirecting via URLs makes traffic appear more legitimate . This increases the chance of fooling algorithm security systems, as was the case in a massive Black Hat SEO campaign conduct in November 2022.