Inbound Marketing is a set of strategies that deviate from traditional marketing .
While traditional marketing “goes after” people, often in an invasive way, Inbound Marketing aims to attract potential consumers, which is why it is also call attraction marketing.
The “magnet” us for attraction is high-value content. To make this clear, we can consider the following situation: the potential customer has some doubt or pain relat to the products or services provid by company X.
When searching for a question or problem
The internet (which practically everyone does these days), they end fax lists up finding content from company X with all the information they ne. Thus, they discover that company X is an authority on that subject and that, when they ne to buy that product or service, they can trust company X!
We can therefore summarize that the focus of Inbound Marketing is to attract potential customers and, to this end, various digital platforms are us, such as social networks, websites, emails, among others.
Inbound Marketing continues to be the option of the moment for those looking to increase positive rates relat to results: it includes social mia management, constant engagement, SEO techniques , search for leads, building an engag audience, content marketing, etc.
What is an Inbound Marketing funnel?
So, what is an Inbound Marketing funnel? It is a strategy bas why is it so difficult to successfully introduce a new product/brand to the market? on content marketing, in which a path is creat so that a complete stranger ends up becoming a customer by purchasing the product or service The oldest and most china numbers in question. But it doesn’t stop there: the goal is to delight this customer, so that he or she continues to do business with the brand and recommend it to his or her network of contacts.