App, the user is . Asked whether they want to have their own ip address protected or not. However, for . Users who have not used the app before and activate it, the mpp will already . Be preset. The selected setting is then applied to all apple devices used via the . Apple id. If the mpp is set, the contents of delivered emails are first loaded .
Via an apple proxy server
Before the users (I. E. The recipients of the email) . Open the email themselves. What does this have to do with email marketing? Apple south africa phone number list downloads . All contents of delivered emails when you open the mail app. This also includes images . And tracking pixels that are relevant for newsletter marketers. By using these elements, it is . Tracked whether the delivered email was opened by the recipient, whether links in the newsletter .
Were clicked and so on
Since this data is now automatically downloaded connect “instant booking”! before the recipient . Opens the email, reporting numbers such as the opening rate are inflated and therefore distorted. . This means that email service providers like cleverreach do not receive the request for data . From the recipient themselves, but rather from apple servers. This means that it is no . Longer possible to understand when or whether recipients themselves opened the newsletter.
Newsletter campaigns that respond
To opening behavior (e.G. Follow-ups or ab tests) no longer work for apple mail . Users. Only when you click on a link or an image in the europe email newsletter can . It be assumed that the recipient has opened the email themselves. In addition, the apple . Proxy server provides a generalized ip address to the sender. Apple uses this to “mask” .
The exact location of the
Recipient, making segmentation based on this metric difficult. What happens . At cleverreach in relation to mpp? Recipients who use apple mail and who have privacy . Protection turned on… are no longer included in the reporting under “openingsopening rate” if there . Is no click are calculated out of thea automations whose triggers are based on openings . Only apple mail users are initially affected by the change.