Planning and implementing B2B inbound marketing campaigns (for small marketing teams)
Even in B2B companies with over 200 employees,
we often come across marketing teams with only
two or three employees. Sometimes the marketing manager is completely alone.
When these companies want iran mobile database to grow or the sales department is not closing enough new customers, the answer is usually: Marketing has to generate new leads! The entire responsibility for lead generation is then often placed on these small marketing teams.
Small marketing teams in particular – usually with small budgets – are then faced with a herculean task and the question: How do we best generate leads?
Smaller inbound marketing campaigns can be an ideal lead generation start-up aid that even small teams can manage and scale. Experience shows that every other form of lead generation (outbound, paid advertising) works better when a solid foundation has been laid with good content.
In this post, we present our what does a website relaunch involve template for small inbound marketing campaigns for small B2B marketing teams. We have also linked the most important templates in this article.
By the way: In this episode of our podcast ” No leads, no fun ” we cover the topic “How do you implement inbound marketing with small marketing teams?” in detail.
Why do we talk about inbound marketing “ campaigns ”?
With inbound marketing campaigns we basically want to:
Attract potential customers,
convert them (turn them into leads),
complete (win new customers)
and get excited about us (retention).
Other goals such as building your antigua and barbuda business directory brand can of course also be supported with inbound campaigns, but are not directly addressed in this article.
Marketing, like all other business activities
must follow a process if it is to have a lasting effect.
Thinking in campaigns represents a repeatable process and such a process makes the individual campaigns comparable with the data collected.
Inbound marketing campaigns essentially always consist of: