When choosing a niche where you are going to work, you need to consider two factors. First: its demand. Second: personal expertise, you should not expect success if you do not understand it yourself.
It is possible to sell information products from many areas to private clients: from handicrafts, repairs and cooking to programming how to start your own, marketing, learning Chinese and financial literacy. You can even sell knowledge of astrology and Tarot – if you create a non-standard product. Corporate clients are interested in the topics of team building, business automation, personnel management, successful sales and so on in the information business.
If you want to tire out the entire Internet even more than they did before you, talk about personal effectiveness and self-development.
Starting your own information business from scratch is a step-by-step process. Check out this simple guide.
Choose a niche and topic
What do you understand at the expert level usa student data and what information are you ready to share with the audience? Are you able to convey it to students yourself or do you need speakers/teachers? An objective assessment of your abilities is important here: the infobusiness does not like dull products, they scare off the audience. An excellent expert often turns out to be a bad speaker.
Be sure to make sure that the chosen topic is relevant and important how to start your own, so as not to waste time on obviously unpromising niches. How to do this? And this is the next step!
Conduct marketing research
To make sure that the niche is in demand and the audience is interested in new useful knowledge on it, study the competitors. Spend time monitoring social networks and thematic forums (by the way, this is a useful activity for an infobusinessman – there you can completely accidentally stumble upon an interesting, but not yet disclosed topic or an unsolved problem of users – and help them with information).
Learn how to use Yandex.Wordstat — a tool that helps you see the frequency of queries on a topic. Formulate queries and see how many people searched for it using the search engine.
Study the audience in terms of solvency – based on this information, determine the cost of the information product. Parents pay for children. Students, pensioners or young mothers will not buy a course at an exorbitant price. And so on how to start your own.
Start building your personal brand
To achieve this, you need to create your own Internet space: make a website or create accounts on popular social networks. Both need to be properly designed: present yourself as an expert. This is done with the help of a wide variety of content: articles, podcasts, videos. At the initial stage, you will have to work a lot and for free until you attract and interest your own audience, convince them of your expertise. This is the basis of the infobusiness.
You can start by selling checklists and holding short webinars – not for full payment, but for donations. Having gained a loyal audience, start selling full-fledged courses at an adequate price.
Be sure to be in constant contact with the target audience: stimulate them with bonuses for attracting friends and acquaintances, react to opinions, answer questions. Information business is a lot of communication.
Launch an infoproduct
Study your target audience, their goals, desires and needs how to start your own. Think about how exactly your business and information product will help people. Once you have answered these questions, create the product:
- Plan your training course: number buy phone number materials of lessons, duration of lectures, audio or video. Decide on the topic of each lesson.
- Prepare all the necessary equipment, decorate the interior (especially if you are filming a video at home – viewers are unlikely to like the “landscape” with a cluttered room or unwashed kitchen).
- Write down at least half of the course.
- Create a landing page – a one-page advertising site. It will help convert leads into sales.
- Write or order sales content: competent and catchy texts, beautiful illustrations – photos or drawings to advertise your infobusiness.
When developing the material, do not rush and do not do a lot at once, but “just for fun”. Developing a full-fledged course takes even experienced infobusinessmen from six months to a year.
How to attract clients for infobusiness
A sales funnel is the path taken by a b2c fax client from the “wide neck” (getting to know about an information product) to the “narrow exit” (purchase of the product, interest in further cooperation). A sales funnel increases conversion — more and more visitors come to a website, landing page, blog, not just ordinary visitors, but those ready to perform a target action: buy a book how to start your own, sign up for a course or webinar, subscribe to a group or channel.