Information business, as you can guess from the name, is the process of earning money on any useful information to others: specific knowledge, skills, experience. The key word is specificity: an adequate info businessman “covers” the really important needs of the target audience. He will not “trade air”, sell vague abstractions – they simply will not be bought.
What is infobusiness
Compare two approaches in the information chinese student data business. The first: “Learning to relax in nature” – your first thought: what do you need to know there? A backpack, a foam mat, a tent, oh yeah, something for mosquitoes… The second: “Relaxing in nature without inconvenience: 10 skills that are essential for a novice tourist” – you must agree what infobusinessmen sell, the second approach makes you think: what do I not know and cannot do? Rest in the forest or in the mountains – it is always, albeit small, but inconvenience! This person knows something important and necessary! Infobusiness should be useful – reliably inform and teach specific, applicable skills.
Information businessmen offer clients a so-called infoproduct. What is it? It is useful, interesting, relevant information, packaged in a format suitable for the target audience. A competent infobusinessman must first create a portrait of his target audience – in order to choose the optimal packaging for the infoproduct.
The right choice is extremely important here, otherwise even a unique and super useful product will fly past the audience, and the infobusiness will fail. For example, the target audience is active young people, high school students and students, and the infobusinessman offers them only longread articles. Success is not guaranteed – such an audience prefers interactive formats, and will simply get bored from reading “sheets” of text. Busy people like podcasts, not videos – they can be listened to even in the car or while doing routine tasks. The information product should not only be useful, but also convenient for the audience to perceive.
Types of products
Creating info products in different formats is an country wise email marketing data opportunity to expand your audience and increase your earnings. Different segments of the target audience actually prefer different formats: some are suited to intensive training courses with assignments, others perceive training videos better, and still others prefer to listen to audio lectures. What formats of info products are reasonable to use for developing an information business? What sells best with successful info businessmen?
E-books
This is quite a large amount of information, packed into PDF, FB2, EPUB or another format. But in any case, it is not “War and Peace”, the volume of what infobusinessmen sell such a book should be smaller. And at the same time, it should not resemble a checklist.
Make a beautiful and informative cover so that people want to buy the info product. Inside, there is a rich text divided into short paragraphs with illustrative material – drawings, photos, infographics. This way, any ideas are perceived better. Adaptation of the book for PCs and gadgets – smartphones and e-readers is a must. The info business is good because its products are available in any conditions and environment.
Audio courses
This format is suitable for materials suitable for studying without visual aids – the information can be fully perceived and absorbed by listening to it. These are lessons in foreign languages or the art of public speaking, lectures on psychology and similar information. Get a high-quality microphone and a space where you can record materials in complete silence.
When recording, do not rely on your memory and your own ability to speak fluently: many people who can easily discuss any topic think that their speech sounds beautiful and logical. In reality, it is full of unnecessary pauses, incorrect accents and “verbal garbage”. Create a “cheat sheet”, written by hand or in an electronic document – with a plan and main points. Or just write the entire text of the audio lecture and look at it when you speak. Before creating audio materials, pre-record your own speech and try to evaluate it objectively: if there are noticeable defects in diction, this format is not for you. Infobusiness is a beautiful presentation.
Video courses, webinars
Video is a bright, dynamic format b2c fax that holds the audience’s attention well and allows the expert to interact with it what infobusinessmen sell. It is one of the leading formats in the information business.