It’s simple: one doesn’t go without the other!
Without strategy, operations are ineffective. And without the operational phase, strategy remains only a theoretical idea.
Thus, strategic marketing provides the roadmap and operational marketing enables the transformation of this strategy into concrete results.
These are two steps of the same plan, two sides of the same coin. It is therefore new zealand email list impossible to oppose them: they must not operate in isolation, but in perfect coordination.
The success of one depends on the other: for the success of the company, it is therefore crucial that the two “departments” work together.
Concretely? The company will have to implement working and organizational methods that will enable good communication and coordination between teams.
As true conductors, marketing managers will be equipped with key skills , particularly in team management and leadership.
To summarize
Strategic marketing and operational marketing are two links in the same chain. The portugal phone number list for targeted communication and business development former determines the long-term direction to take, while the latter translates these directions into tangible and measurable actions.
It can also be said that strategic marketing defines the “what”, while operational marketing is focused on the “how”.
While it’s important to understand the fundamental differences between these concepts, you most importantly need to learn how to combine the two approaches to maximize your marketing impact.
Barriers to Diversity: How to Overcome Them?
When implementing an inclusion and diversity policy, the company may encounter some obstacles.
- Resistance to change: Open a dialogue with all staff, explain the benefits and involve them in this change.
- Unconscious bias: These are unintentional prejudices that can influence decisions at all levels of change. It is important to train staff members on these topics and use strategies to minimize the impact of these biases.
- Poor communication: Here again, managers need to be trained in the concept of inclusive leadership. This will europe email help them understand how to listen to and encourage feedback from all employees.
As you can see, promoting diversity and inclusion must be a priority in your HR strategy. It’s the richness of backgrounds, ages, career paths, and skills that will boost your company’s results!